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Native Instruments Stanton Magnetics nnovative line of digital DJ products
Native Instruments is proud to announce that they have formed a strategic alliance with Stanton Magnetics, Inc. to produce an innovative line of products in the growing digital-DJ market.
After establishing itself as one of the leaders in traditional DJ equipment, Stanton Magnetics, Inc. has recently expanded into computer-based DJ-ing with their revolutionary Final Scratch system. Final Scratch lets the DJ physically control the playback of digital files such as MP3s and WAVE on a laptop computer using special vinyl records and standard turntables. The DJ can mix, pitch, and even scratch files on the computer the same way as with records: physically and immediately.
With broad experience in music instrument software, Native Instruments developed Traktor DJ Studio to be the first professional, software-only DJ-ing system for Mac OS X, Mac OS 9, and Windows. Providing high quality sound and an impressive range of innovative features, Traktor DJ Studio quickly established itself as a revolutionary software that gave DJs new freedom to directly interact with the music.
The strategic alliance between the two companies marks a milestone in DJ technology. The established hardware experience of Stanton Magnetics, Inc. is the perfect fit for the award-winning software background of Native Instruments. The alliance of both companies opens the way to numerous groundbreaking innovations in the DJ technology market.
Daniel Haver, CEO of Native Instruments, explains, ³The initial release of Traktor DJ Studio created sensations within the DJ scenes, and now several top DJs are working exclusively with Traktor. Traktor was the first professional DJ software available, and with the recently-released version 2.0, we have once again defined the features and comfort expected of computer-based DJ-ing. We are proud and excited to work together with Stanton to create the ultimate physically-controlled digital-DJ system.²
Gerhard Cohen, CEO of Stanton Magnetics, Inc., adds, ³Stanton is convinced that software will be playing a more important role in our industry this coming year. This is why we¹ve invested so much in Final Scratch, and why the partnership with a music software pioneer like Native Instruments is such an important step. We have the greatest regards for what Native Instruments has accomplished, and we believe this will be a very powerful marriage of technologies and talents.²
The first result of the two companies¹ collaborative efforts will be Traktor Basic FS a new version of Final Scratch based on Traktor¹s playback engine. A working system will be demonstrated at the Winter NAMM 2003 in Anaheim, USA. Traktor Basic FS will bring the Final Scratch system to Mac OS X for the first time. All users of the current Linux version will be able to update to a Linux version of the new playback engine. A Windows version is expected later this year.
Traktor Basic FS will bring an important series of improvements to Final Scratch, such as an enhanced search function, pre-listening directly in the browser, and a structured view of the musical archive that can be organized by drag and drop. For clearer track visualization, the graphical waveform is split into two colors to make it easy to distinguish bass from treble. Additionally, the sound quality has been radically improved. A sophisticated de-emphasis modeling, combined with a high-end interpolation algorithm, delivers warm, full bass sounds and smooth, realistic scratching.
Traktor Basic FS will be available in the beginning of April 2003. Later this year, the full version of Traktor DJ Studio will also be controllable by the Final Scratch system. Native Instruments and Stanton Magnetics, Inc. are working on further products that merge intelligent software with hardware control to satisfy the demanding needs of the DJ.
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