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Focusrite Announces New Platinum and Red Range Pricing for North America

Los Angeles, CA — Digidesign will exhibit the Focusrite® line of UK manufactured analog signal processors at the September 2000 AES tradeshow in Los Angeles. Among these are the Platinum, Red, ISA and Blue Range processors. Focusrite, along with exclusive North American distributor Digidesign, has announced significant price reductions for North American markets on Platinum Range products including VoiceMaster, ToneFactory and ComPounder. The entire Red Range of products will also carry new pricing.

Platinum Range products were first introduced in 1998 and have quickly become the choice of countless project studio owners and serious recording musicians requiring Focusrite sonics and quality in a price competitive package. VoiceMaster and ToneFactory products are mono "channel-strip" style units that provide Class A mic/line preamplification as well as a number of audio sculpting tools specifically engineered for vocal and instrumental work, respectively. ComPounder is a Class A dual-mono/stereo compressor/limiter that also includes gating and expansion functions.

The TEC award-winning Red Range product line was first introduced by Focusrite in 1993. These solid-state, transformer based products with their distinctive burgundy colored aluminum chassis’, have become legendary in the industry for their characteristic sonic detail and warmth. Red Range consists of five products and includes two and four channel microphone preamplifiers, a dual channel EQ, dual mono/stereo compressor/limiter and a combination mic-pre/dynamics processor.

Phil Dudderidge, Chairman of Focusrite comments; "Focusrite has always strived to provide audio professionals with the finest analog processing products in the industry. Due to recent manufacturing efficiencies across Platinum and Red Range products and sales volumes in the North American markets, we’re pleased to be in a position to provide these products at new, lower price points." Doug Wood, Manager of Business Development at Digidesign adds; "Customers of Focusrite products have always benefited from the world-class value these products provide. With this new pricing, a much larger number of audio pro’s will be in a position to take advantage of the unique benefits that Focusrite products provide."

Pricing on Platinum MixMaster and ISA Range products remain unaffected by this change. These new prices are effective immediately and are only available for North American markets where Digidesign distributes these Focusrite products. Please visit www.digidesign.com or www.focusriteusa.com for more information.

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News date: 20000922 Posted by: CRMAV.com
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