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Korg usa, inc. supports dealers with two new point-of-purchase displays

Korg USA has created new point-of-purchase displays for their critically-acclaimed D16 Digital Recording Studio and Electribe ES-1 Rhythm Production Sampler. Both displays were developed as a result of direct feedback from Korg USA's dealers, and further emphasize the company's ongoing commitment to providing unparalleled dealer support.

Designed to increase awareness of the D16 and Electribe ES-1 while maximizing the dealers' available floor space, these POPs have a new cosmetic design, improved security system, attention-getting header cards that call out key features, and a spiral-bound "guided tour" book for each unit. In addition, both new lightweight POPs can be used as either a counter-top display or easily mounted on slat walls. Furthermore, they can be updated when future products are introduced.

Commenting on the new displays, Larry DeMarco, Korg USA Marketing Director stated, "We developed our new displays after consulting with our dealers to find out what would best serve their needs. After reviewing the information, we then showed prototype displays to a cross-section of the retail community for their input. I believe we have created two very effective in-store displays that will attract the consumer's attention as well as educate them on the features and benefits of the D16 and Electribe ES-1."The new Korg D16 and Electribe ES-1 displays are available immediately to authorized Korg dealers. Interested dealers should contact their Korg USA District Sales Manager for details.

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