Emagic Becomes Licensee for POW-r Consortium

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Emagic Becomes Licensee for POW-r Consortium
News date: 20010307 Posted by: CRMAV.com

Emagic and the POW-r Consortium are pleased to announce that Emagic has licensed POW-r, the innovative new technique for digital audio word length reduction (WLR) for use in their professional range of MacOS and Windows-based audio products. The POW-r algorithms are now considered by many top mastering and recording engineers as the ultimate method for ultra-transparent digital audio bit reduction. Recent high profile "converts" to POW-r include Digidesign, SADiE, Sonic Solutions, Telarc International Records, Glenn Meadows at Mastertelics-Emerald, Bob Katz at Digital Domain, and many others. The POW-r Consortium development team includes Weiss Engineering – Switzerland, Millennia Media – USA, Z-Systems – USA, and Lake DSP – Australia. Emagic joins more than a dozen other top audio manufacturers now including the POW-r algorithms in their leading edge digital audio equipment and applications. "Emagic produces one of the world’s most popular personal computer-based audio applications available," said John La Grou, Chairman of the POW-r Consortium. "We’re very pleased that artists and recording engineers worldwide using Emagic audio tools can now assure their customers of the most sonically realistic high-bit reduction technique available at any price."

POW-r, an acronym for Psychoacoustically Optimized Wordlength Reduction, is a unique, patent-applied-for algorithm, which reduces longer word lengths (20, 24, even up to 32 bits), to CD standard 16-bit format while retaining a high degree of perceived dynamic efficiency and very low noise. POW-r is a scalable algorithm, meaning it is dynamically optimized and ready for all sample rates, from 44.1kHz to 192 kHz and beyond. Some of the world’s finest digital audio designers have come together as a team to create the POW-r algorithms — in numerous comparison tests against other WLR methods, POW-r has been consistently hailed as the audio industry’s most program transparent, musically accurate method of reducing digital word lengths.

Chris Adam, Vice President R&D of Emagic, adds, "At Emagic, we have always concentrated on achieving the highest audio quality. With the POW-r algorithms we can provide our professional customers with a WLR solution that meets their high quality requirements."

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